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The Wine Tourism: Directions for Use

Although at first glance the consumption of wine doesn’t fit well with the traveling the wine tourism gains increasing popularity on a global scale in the last three or four decades. Until then the outings in vineyards, the visits of wine cellars, and even the attendance at wine fairs might have been nearly thousand-year old but have never been separated from the general understanding of the tourism as a journey for pleasure. There can hardly be an easier and pleasant way to get familiar with a new destination than the one that is offered by the wine. Like a special code the wine keeps in itself any relevant information about the nature and the people that have jointly made it happen. The wine “tells” a genuine story about the soil, sun, and air that have given birth to the grapes, as well as the mentality and traditions of those who turned the grapes into a divine drink.

Any leisure travel is always funnier and memorable when motivated by a purpose. Visiting the wine regions, exploring the cellars and the diversity of their wines, as well as the qualities of the local culinary specialties can be nicely combined with the traditional cultural heritage tourism. Very often this can even be the sole purpose of a trip.

Definitely, the essence of the wine tourism is the visiting of wine cellars and tasting of their wines. An experience like this could be more effective if the visitor has done some preparation in advance – such as having taken a specialized training in wine degustation, having read any book on viticulture or wine making, or simply having watched some of the emblematic movies in the genre like Sideways (2004) or A Good Year (2006). And while the list of wishful preconditions can be extended further the mandatory ones are only two – the person must be a true wine lover and a curious admirer of new places and new acquaintances. All the rest can surely be caught up on the move.

It is worth noting that the wine tourism should not be mistaken for the “alcohol tourism”. The tasting of wines is a challenge and delight for the senses, and not a test for endurance of the human body. The degustation of various wines is made only for evaluation of their qualities and does not require drinking of large quantities. Hence, it will be very inappropriate to describe the wine lovers as people with a passion for alcohol. On the contrary, these are people with an inherent affinity to the good and delicious food, the pleasant emotions, and the valuable things in life.


If a brief and easy direction for the “use” of the wine tourism shall be made out, it must obligatory include a trail-blazing spirit, curiosity, and an excellent mood.


Enjoy your time, wine tourists!

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